Tuesday, August 23, 2011

G-Shock X Vice Comp: PINS

Following our recent collaboration with Vice Magazine in which they redesigned the front of our G-Shock East store, we received some incredible entry's from Vice readers, where they were asked to submit illustrations around the theme of toughness.

Our first runner up is the incredibly talented, PINS, a 28 year-old freelance artist from south London who specialises in "Various creative fields including Illustration, Graphic Design and Surface Design. I have my own Clothing / Art brand, PINS, which is inspired by donuts and sneakers, focusing on limited runs of tees, jumpers, hoodys, and accessories. I also run creative workshops to teach young people from various backgrounds how to utilise creativity as a means of expressing themselves, and have worked with different community organisations to build projects targeting specific age groups in various parts of London".

Phew! Busy guy! We caught up with PINS to discover the inspiration behind his incredible illustration.

Why did you enter the competition?
I entered the competition because a) I love G-Shock b) it allowed me to show off my creative skills and c) It just made sense.

How do you think your illustration reflected the brief?
I think it reflected the brief well in terms of my honest take on G-Shocks as a whole... the bright colours, the 'POW' factor and the way they almost become sweet edible items on your wrist!

What inspired your illustration?
I loved the aspect of G-Shock being tough, but at the same time 'tasty' looking... so I incorporated my signature 'donut-themed' style to highlight this. This 'donut' imagery is used to represent things we desire, things we want... so by having a G-Shock illustrated this way, it creates the idea of something more than just a 'watch'...

What's the toughest thing about being an illustrator?
There's nothing tough really, you just kind of go with the flow and illustrate what you want to illustrate, and hopefully people will like it. That's why I set up my own clothing brand to put out what I wanted to put out.

What's the toughest decision you've made in your professional life?
Leaving a team, in order to realise my own dream...

What are your ambitions for the future?
To work with Casio and design possibly the coolest range of G-Shocks in the world, ever!

Where else can people see your work?
You can see my work over at PININSPIRED, mainly in the 'GALLERY' and 'SHOP' sections.

Follow PINS on Twitter

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