We remember the days when the only way you could get a pair of NikeiD's was to hope and pray you got an invitation to the secret studio where the likes of Madonna would be found working on their own designs.
In recent years Nike have managed to broaden it out to the wider public with great success. Stores like Boxpark in Shoreditch have the studio tucked away upstairs, so it still feels like something exclusive and exciting.
New to the world of iD is the introduction of the 'invisible' and 'sparkly' for the upper. Pictured above is the weird, glass-like invisible variety, though you can also choose a patent version.
Order the trainers now from Nike for $190USD and you can get them delivered in around 36 days or pop.