Congrats to Jamal Edwards, CEO of revolutionary youth channel SBTV, on his new appointment as the latest 'Fly Your Own Flag' Flagbearer for New Era. The Flagbearer role focuses on self-expression and individuality, and features those who make their own statement. New Era Flagbearers are diverse in career, ethnicity, and background, but are all cultural icons in some way — whether they are famous to just a few, or famous to many, the all have unique ambitions and spirits, but share a genuine passion for the New Era brand.
As the man behind SBTV, the G-Shock fan's Channel currently boasts 43million views and 60,000 subscribers. The station features freestyles and videos from huge stars to up-and-coming talent. Jamal also has an imprint with Syco/ Sony, his first signing is the much-touted rapper Maxtsta.
"I created SB for those youths that weren't being heard..." he says.
With millions now tuned into SBTV, Jamal is one of the most powerful young voices in the British music industry.
Check out SBTV
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