Some people have their PR write a press release, other's take to Twitter and announce they have a new album coming.
Not Eminem though, no way Jose.
Sim Shady only went and made a baseball hat and stitched in a clue. Crazy business.
The Tribute Snapback features the release dates of all of the Em's albums - including, mysteriously, 2013. WHAT CAN IT MEAN?
We think it means that there's a new Em album due in 2013, that's what we think. #JessicaFletcher.
Buy the hat and part of the proceeds will go to the Marshall Mathers Foundation.
Eminem Success
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