New band White Powder Gold combine rock, punk R&B and some serious soul in an aural alchemy of epic proportions. We meet the London fourpiece…
‘White Powder Gold’ is the stuff of precious metal legend (See: Harry Potter). How/ why did you come up with the name?
We have always been into seeking knowledge; we watch a lot of documentaries and read a lot of books. We are fascinated by ancient civilizations, so when we came across Monatomic Gold and what is was used for it seemed a fitting name for the band. White powder gold is said to be a super conductor; when consumed it heightens ones sense of awareness and balances both hemispheres of the brain, this is what we feel music should do.
How did the band form? Jermaine and Jamie you went to college, but how about the rest of the band?
When we started, we were producing and writing for the two of us in mind but the sound grew beyond two guys performing to a CD. We initially had two of our friends in the band to, but then soon came to realise that finding the right musicians was no easy task! Three drummers and three guitarist's later we bought in Corky (drum's) and Chris (Guitar). He had just finished playing in a band that we liked, so we stole him [laughs).
When you sat down and started writing, what were your intentions as a band?
Having grown up listening to the likes of 2pac, Bob Marley, Rage Against the Machine, The Sex Pistols and Public Enemy, who were all quite revolutionary in their own right, we felt that it was really missing in the industry. There are a lot of artists out there, chatting a lot of sh*t and considering the current economic climate it’s unbelievable that there are not more artists out there speaking the truth. We are not here to preach, everybody likes to have a good time but there is still sh*t that needs to be said. As for how would we describe our sound? The Future (laughs).
How do you feel about comparisons to Bob Marley & The Wailers, The Sex Pistols and The Beatles? They’re pretty big boots to fill!
A journalist compared us to those artists and it stuck until now. We would never compare ourselves to those artists; those are some big ass boots to fill (laughs).
If you could work with anybody in the whole wide world, who would it be?
The Prodigy.
How has 2011 built for you, and how do you plan to expand on that this year?
2011 was amazing so far, we found our sound, the band came together and the music was received well. This year, more gigs, release the singles and then an album.
We’ve heard four great songs from you guys; what can we expect of new music from you?
You can expect our music to keep progressing and evolving. Our music surprises us sometimes, so even we don't know what to expect. Our first single is out February 2012 and our EP is out now in Rough Trade. We’re aiming to drop an album by the end of next year.
Who are your tips for 2012?
Lana Del Ray, Dot Rotten and The Chevin.
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