JME: 96 F*ckries

The Boy-turned Man Better Know-er drops a lyrical bomb with this latest track. Particularly impressive is the direction, courtesy of one Matthew Walker, who has also lensed videos for Scorcher, Wretch, Skepta and N-Dubz.

Keep an eye right here as we'll be catching up with Mr. Walker this week to find out what he's up to. In the meantime, we asked him how the heck he did this video, and here's what he had to say...


"JME and I vowed not to reveal the exact method (although people on Youtube seem to have figured it out) I can say though, that it was a really fun shoot. We shot all around London over 3 days. It wasn't a conventional song, more a freestyle and the energy was so crazy that the visuals had to match it. I will also say, that JME is the only artist I know would've been up for those crazy/dangerous filming techniques."